Inner West small business owners- this is for you

Pink background with a light purple outline of a megaphone with sound waves emanating from it.


Build Your 90-Day Marketing Plan in One Day


🔥 Next session to be announced soon
Only 8 seats available.
Small group. Real support

You don’t need more marketing ideas.
You need a clear plan and the confidence to execute it.

If your marketing feels scattered, inconsistent or reactive , this full-day working intensive is where that changes.

If nothing changes, you’ll still be guessing three months from now.

By the end of the day, your decisions will be made.
Your 90-day plan mapped.
Your messaging clear.
Your priorities locked in.

You’ll be working directly with an experienced marketing consultant throughout the day - asking questions, pressure-testing ideas, and making real decisions in the room.

Limited to 8 seats.
$550.


Full-Day Session

$550 + GST
Limited to 8 seats.
Small high-touch group

🔥March Intensive - Marrickville

Secure your seat

New to 
The Small Business Collective?

Follow along on Instagram

A full-day, small-group consulting experience. Agency-level strategy. Small business reality.


You’ll build a comprehensive marketing plan you can actually use.
And leave knowing exactly what to do next.

Together,
we’lll work through

  • Ideal customer clarity

    What you’ll actually get

    You’ll leave with a clear, realistic picture of who your ideal local customer really is — not who you hope they are.
    We’ll cut through assumptions so you can focus your time, money and energy on the people most likely to walk through your door and buy from you.

    Outcome:
    Confidence about who you’re targeting — and relief from trying to appeal to everyone.

  • Why people choose you

    What makes you the obvious choice

    We’ll uncover why customers choose you over nearby competitors, then turn that into messaging you can actually use — on your website, socials and in-store.
    No jargon. No fluffy “brand values”. Just clear reasons people say yes.

    Outcome:
    Messaging that feels natural, sounds like you, and makes customers “get it” faster.

  • Your customer journey

    How people find you and decide to buy

    Together, we’ll map a simple, realistic customer journey — from first awareness to repeat visits.
    This helps you understand what actually matters at each stage, so you’re not wasting time on marketing that doesn’t move the needle.

    Outcome:
    Clarity on where to focus — and where you can stop overthinking.

  • Marketing focus

    What to prioritise (and what to stop doing)

    We’ll look at everything you could be doing and narrow it down to what’s most effective for your business, your location, and your capacity.
    This is where the overwhelm drops away.

    Outcome:
    A clear sense of direction — and permission to stop doing the stuff that isn’t working.

  • Your 90-Day Marketing Plan

    A plan you can actually use

    You’ll walk away with a practical 90-day marketing plan, tailored to your business — not a generic template.
    It’s designed to be realistic, doable, and flexible, so you can take action immediately without burning out.

    Outcome:
    A clear plan, next steps locked in, and momentum you can build on.

Is this you right now?

Your rent keeps going up, but your foot traffic and sales aren’t

You’re doing ‘all the things’ but still unsure what’s actually working

You’re managing everything alone, with no clear source of truth

Simplify your marketing so it feels manageable

Focus on what actually brings new customers through your door

Work through your business, not generic examples

Small groups, real support

Leave with a clear plan you feel confident using

Here’s how we can help

This day gives you dedicated time to step back, think clearly about your business, and get guidance you’d normally pay an agency for- without the long contracts or hefty fees.

You’ll make decisions, set priorities, and walk away with a plan that feels realistic for your business.

Running a small business in Sydney can feel overwhelming

👉 Secure your seat

FAQs

Still not sure? Check through some of our frequently most asked questions or just ask us during your free consultation

👉 Book now

  • Small business owners in Sydney who want simple, practical marketing strategies — from cafés and boutiques to freelancers and service providers.

  • Not at all. This session is beginner-friendly and focused on actionable steps, without jargon.

  • This workshop focuses on practical, real-world marketing — no theory, just strategies you can use the next day.

  • $249 per person, with early bird and group rates for local businesses.

  • Absolutely. You’ll walk away with a clear plan, proven templates, and strategies that can pay for themselves with just one new customer.

  • Your business idea or current marketing materials, a notebook, and a laptop/tablet if you like digital notes. Templates are provided.

  • This is an intensive full day session, running from 9am to 5pm. It includes practical exercises, frequent breaks and Q&A.

  • Yes! Connect with local business owners and get ideas, support, and potential collaborations.

  • Yes — templates, follow-up guidance, and first access to future workshops and networking events.

Our Team

Edwina Curtis

Hey I’m Edwina,

I’ve spent 22 years helping businesses grow in Marketing Agencies across Sydney & London, but the work that truly lights me up is helping small business owners right here in Sydney. I want to use that “Big Brand” expertise to make a real difference for the small businesses that keep Sydney’s neighbourhoods vibrant.

I started The Small Business Collective because I know how powerful good marketing can be…

…and I want to make it simple, practical, and doable for everyone. These workshops are my way of sharing what I’ve learned, cutting through the noise, and helping you feel more confident about growing your business.

Ready to grow your business — without the overwhelm?
Spaces are limited for each session, so grab your spot and start building a stronger, smarter business today.

22 Years in Big-Brand Marketing – Led campaigns and strategies for some of Australia’s most recognised brands.

Proven Small-Business Results – Helped dozens of local businesses develop clear, actionable marketing plans that drive real growth.

Sydney Focus – Bringing big-brand expertise to support the vibrant villagey communities of Sydney and help local businesses thrive.

Founder