5-Minute Marketing Check-Up for Small Business
Running a small business is busy enough without trying to keep up with every new marketing trend. But how do you know if your marketing is actually working — or if you’re just spinning your wheels?
A 5-minute marketing check-up is the fastest way to assess your efforts, identify gaps, and plan your next moves. You don’t need a huge budget, fancy software, or a full-time marketer. Just a few minutes of focused review can help you get clarity, stay consistent, and convert better.
This check-up uses a simple framework inspired by our Marketing Made Easy Workshop — practical, actionable, and stress-free.
Step 1: Review Your Goals
Start by asking yourself:
Do I have a clear marketing goal this month?
Is it measurable (e.g., increase website inquiries by 10%)?
Does every marketing action I take support this goal?
If you can’t answer “yes” to all three, your marketing lacks direction. Goals give purpose to every post, email, or campaign — without them, your efforts are scattered and inconsistent.
💡 Pro Tip: Write down your monthly goal on a sticky note and keep it visible while planning content. It keeps everything aligned.
Step 2: Check Your Clarity
Next, evaluate your messaging. Your audience should immediately understand:
Who you help
What problem you solve
Why they should choose your business
Quick test: Ask a friend or colleague unfamiliar with your business to describe it in 10 seconds. If they can’t, simplify your messaging.
Mini Tip: Use short, benefit-driven statements. Example:
❌ “Providing innovative solutions for SMEs.”
✅ “We help small businesses grow with simple marketing strategies.”
Clear messaging increases engagement and trust.
Step 3: Scan Your Consistency
Consistency matters more than perfection. Ask yourself:
Am I posting or sharing content on a regular schedule?
Am I visible in the channels where my audience spends time?
Are my visuals, tone, and branding consistent?
If not, even great content will be overlooked.
Quick win: Plan one week of posts in advance or schedule recurring social content. Even minimal, consistent effort builds trust over time.
Step 4: Evaluate Your Conversion
Visibility is only the first step — marketing works when it drives action. Check:
Does each post, email, or campaign have a clear call-to-action?
Can someone easily take the next step (book, buy, enquire)?
Are you tracking results to know what works?
If you notice gaps here, even small adjustments can significantly improve results.
💡 Pro Tip: Test one simple conversion change this month, like adding a clear “Book Now” button or CTA to your most popular post.
Step 5: Prioritise Your Next Move
After completing this check-up, focus on one key action to implement this month. Examples:
Rewrite a homepage headline for clarity
Schedule social posts consistently for 4 weeks
Launch a simple, easy-to-understand offer
Small, focused changes lead to bigger results than trying to fix everything at once.
Take It Further: Marketing Made Easy Workshop
If your check-up highlights gaps, our Marketing Made Easy Workshop can guide you through a full system:
Build a clear, repeatable marketing plan
Stay consistent without stress
Convert leads into customers with confidence
This framework saves time, reduces overwhelm, and finally helps marketing work for your business — not against it.
Stop guessing and start acting with confidence — it’s easier than you think.
