Marketing workshops to grow your small business.
Helping Sydney’s small businesses attract customers and grow sales.
Workshops for Sydney small business owners.
The Small Business Collective offers hands-on workshops for Sydney small business owners.
Learn practical marketing, social media, and business launch strategies that help you attract customers, increase sales, and grow your business with confidence.
Whether you’re just starting out or looking to take your business to the next level, our workshops provide actionable tools and strategies that actually work.
Here’s to the next step in your success story
About
The Small Business Collective
I’m passionate about helping small businesses thrive.
“I started The Small Business Collective to bring my 22 years of Advertising and Marketing experience directly to Sydney’s small business owners.”
With the right expert in your corner (that’s me), businesses of any size across Sydney can connect with their audience, build loyal customers, and thrive. My mission is to make marketing accessible, actionable, and tailored to the realities of running a small business today.
Running a small business in Sydney is tough right now, and it can feel like you’re doing it all alone…
Running a small business in Sydney is tough right now, and it can feel like you’re doing it all alone…
…but that’s why we exist
The Small Business Collective delivers hands-on marketing workshops designed to give you clarity, confidence, and practical strategies that actually work. No jargon, no fluff, just tools you can put into action straight away to attract more customers, grow your business, and run it more smoothly.
When you join a workshop, you’ll:
→ Attract and keep the right customers
→ Build a brand people remember
→ Price and package your products or services with confidence
→ Turn your customer experience into your best marketing tool
→ Simplify your systems so your business runs smoothly (even when you’re off the clock)
→ Connect with other Sydney small business owners and share ideas
→ Get ongoing tips, resources, and updates to keep your business growing
Practical workshops to help your business grow
Whether you’re just starting out or ready to take your business to the next level, our hands-on workshops give you simple, actionable strategies that actually work. Each session is designed for busy Sydney small business owners - no jargon, no fluff, just real results.
Upcoming Workshops
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Marketing Made Easy
Next Workshop: Monday 8th December
Learn how to define your ideal customer and create a marketing plan that actually works.
Focus: Strip marketing down to what actually works for your business.
Description: Learn the simple steps to attract customers, get noticed, and grow your revenue — without confusing jargon or complicated strategies. -
Social Media Made Easy
Next Workshop: Monday 15th December
Turn social media into a tool that grows your Sydney small business. Learn how to create content that connects, schedule posts efficiently, and engage the right audience — without stress or overwhelm.Focus: Practical, easy-to-implement strategies that get results.
Description: Learn to make social media work for your business, attract more customers, and save time. -
Secure A Success Launch
Next Workshop: Thursday 15th January
From your first idea to your first customers, plan, price, and promote your business to start strong.
Focus: Practical steps for starting strong with a thorough go-to-market strategy & launch plan.
Description: From your first idea to your first customers — this workshop shows you how to plan, price, and promote your new business so you hit the ground running.
The work that truly lights me up is helping small business owners
The work that truly lights me up is helping small business owners
Hands on learning
Each workshop is practical and interactive — you’ll walk away with tools, templates, and actions you can put into practice in your Sydney small business right away.
Hands on learning
Each workshop is practical and interactive — you’ll walk away with tools, templates, and actions you can put into practice in your Sydney small business right away.
Small business focused
Every session is designed specifically for local Sydney small businesses — with examples, challenges, and strategies that actually fit your day-to-day reality.
Small business focused
Every session is designed specifically for local Sydney small businesses — with examples, challenges, and strategies that actually fit your day-to-day reality.
Support beyond the session
You’ll gain access to resources, community, and follow-up support to help you implement what you’ve learned and keep your business growing.
Support beyond the session
You’ll gain access to resources, community, and follow-up support to help you implement what you’ve learned and keep your business growing.
Meet your facilitator
Hi I’m Edwina
I’ve spent over 20 years helping businesses grow in Marketing Agencies across Sydney & London, but the work that truly lights me up is helping small business owners right here in Sydney. I want to use that “Big Brand” expertise to make a real difference for the small businesses that keep Sydney’s neighbourhoods vibrant.
I started The Small Business Collective because I know how powerful good marketing can be…
…and I want to make it simple, practical, and doable for everyone. These workshops are my way of sharing what I’ve learned, cutting through the noise, and helping you feel more confident about growing your business.
Ready to grow your business — without the overwhelm?
Spaces are limited for each session, so grab your spot and start building a stronger, smarter business today.